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FAQ: antitrust eyes on Yahoo-Google ad deal
Posted on Thursday, July 03 @ 01:33:11 CDT by Raulken

Tecnologie Nobody, least of all Yahoo and Google, doubted the two companies' search-ad deal would escape any antitrust scrutiny. But now some details are starting to emerge about just what form the Justice Department's investigation of the Yahoo-Google deal will...

San Francisco - Microsoft and Yahoo are still actively pursuing a deal, but current discussions involve the participation of partners like News Corp and Time Warner that could lead to the break-up of Yahoo, the Wall Street Journal reported Wednesday.

The report said that Microsoft was still not interested in resurrecting its 47.5-billion-dollar bid for the entire company. But it was interested in buying Yahoo's search business and then parceling out the other parts of the company with partners.

The report came as US anti-trust regulators opened an investigation into Yahoo's search advertising partnership with Google. According to the Washington Post, the Justice Department is examining if the 800-million-dollar-a-year deal between the two dominant advertising companies on the internet restricts competition in the market.

Under the deal, Yahoo will run some Google ads alongside its search results. Because Google's technology is better at matching relevant ads to those search results, Yahoo predicts the deal could yield an extra 250 million dollars to 450 million dollars in its first year.

A formal antitrust probe is not expected since the two companies are not merging. But the launch of the investigation does indicate concern that the deal will concentrate too much power in Google's hands, the report said.

The deal, which was announced last month after a brief trial run, was seen as a Yahoo strategy to ward off...
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