By NICK WINGFIELD SEATTLE - Microsoft Corp. kicked off a major new advertising campaign to rejuvenate its Windows brand, which has been battered in recent years in commercials by rival Apple Inc. and tepid reviews of the latest version of its operating...

After lackluster sales of its Windows Vista operating system, Microsoft has officially launched its $300 million Windows marketing campaign.  Relying on the popularity of standup comic Jerry Seinfeld, Microsoft reportedly agreed to pay Seinfeld $10 million for his services in a series of commercials to help change Vista's image.

The first Vista commercial featuring Seinfeld aired on TV last night during the first game of the NFL football season, with company co-founder Bill Gates also featured in the commercial.  The 90-second commercial employs typical Seinfeld standup comedy, featuring Seinfeld and Gates shopping at a discount shoe store.  

Windows was mentioned at the end of the commercial after Seinfeld asked Gates if Microsoft is working on a technology to help create "moist and chewy" computers, which is when the Windows logo was shown.  Seinfeld told Gates to adjust his underwear if Microsoft is working on the technology, and Gates does indeed adjust his underwear.

 But initial reactions to the first commercial have left some viewers confused and disappointed, and critics who were not impressed with Microsoft choosing Seinfeld likely will

The commercial can be seen by clicking here.

Microsoft has sold at least 180 million Vista...
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