SAN FRANCISCO (AP) - Apple Inc. has scooped up Time Warner Inc.'s HBO to feed television shows to its online iTunes store, reeling in one of the last holdouts among major channels and agreeing to a rare pricing concession to land hit shows like "The...

HBO, the premium television programming subsidiary of media major Time Warner, is reportedly planning to sell some of its shows on iTunes, Apple Inc.'s popular online music store.

People familiar with the matter say that HBO and Apple are close to announcing a deal to make some episodes of HBO shows available for download on iTunes service. The sources also said that HBO may announce the deal as early as Tuesday.

HBO, the leading premium cable channel, may add its popular shows like ’The Sopranos’, ‘Sex and the City’ or ‘The Wire’ to the ITunes service.

Surprisingly, Apple will sell the shows at a price higher than the $1.99 that it now charges for all current television episodes, meaning it will change its traditional policy of selling all the shows at the same price. The move may prompt other media companies to push to change their digital download prices.

In the beginning of this month, the Cupertino, California- based Apple announced a video content deal with Warner Brothers, 20th Century Fox, Walt Disney Studio, Paramount Pictures, Sony Pictures Entertainment, Universal Studios Home Entertainment, Lionsgate, Image Entertainment and First Look Studios to make movies available for iTunes download the same day and...
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