by Stevie Smith - May 14 2008, 11:40 While the hefty processing muscle evident throughout Dell’s top-tier XPS computer systems has seen the product line become a firm favourite with hardcore gamers, the Texas-based manufacturer may be about to abandon...

If people want gaming PCs, Dell is going to deliver just that! The computer maker had a change of heart, and decided to focus on its Alienware sales, in XPS line’s detriment. Dell acquired Alienware in March 2006, but it is for the first time that Dell favors Alienware, rather than XPS.

This is part of the company’s new marketing strategy, after Alienware sales have been left behind by XPS sales. The decision comes to contradict the initial expectations after the acquisition of Alienware, which were not to mix them, and use two different lines.

Nelson Gonzales, Alienware chief executive, said at the time of the acquisition, as quoted by PC Magazine: “Dell is going to do what they do. I’m sure they have no plans of eliminating the XPS. They’re going to have their lineup; we’re going to have ours.”

According to The Wall Street Journal, Dell will phase out four gaming systems of the XPS line, leaving Alienware as its sole representative in gaming PC. The gaming design and development unit of the Round Rock, Texas will oversee the seven Alienware models, the same newspaper reported.

However, Dell spokesperson Anne Camden told PC Magazine: “Is...
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